Consumers say consistently good customer service is the top factor that makes them loyal to brands,
Not surprisingly, consumers say they are more likely to engage with brands they are loyal to than with brands they are not loyal to.
That’s true across a range of actions, including signing up to receive emails, watching for/taking advantage of rebates, and posting positive comments on social media.
About the research: The report was based on data from a survey conducted in May and June 2017 among 1,502 consumers in the United States age 18 and older.
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