Personalize Your Marketing Communications in 2018

The power of personalization is no secret to marketers today. Today’s consumers have come to expect—if not demand—laser-like precision in the messages that brands are delivering to them. Unfortunately, message personalization is often used to refer to tactics such as putting a customer’s name in the subject line of an email or adjusting the send time to the user’s location. Personalization has become a buzzword in marketing, but in most…

February 6, 2018
Read More >>

The Top Google Search Algorithm Updates of Last Year [Infographic]

In 2017, digital agency E2M published an animated infographic of Google’s biggest search algorithm updates from 2016, and this year the list has been updated to show some of the biggest updates from 2017. Google made several known updates to its algorithm last year, including some major changes that led to fluctuations in the rankings of websites. Mainly, however, Google favored user-first and mobile-first experiences over everything else. For example,…

February 6, 2018
Read More >>

10 Steps to Launch a Successful Social Media Marketing Campaign

It’s a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we’ve all thought at some point, so how hard can it really be? However, social media marketing is more difficult than the existence of kid YouTube stars would lead us to believe. It’s not enough to let one great post carry your marketing…

February 6, 2018
Read More >>

Trump calls Colts LB's death 'so disgraceful'

10:21 AM ET President Donald Trump tweeted Tuesday about the deaths of Colts linebacker Edwin Jackson and one other man over the weekend, which were caused by a suspected drunk driver who is in the U.S. illegally. So disgraceful that a person illegally in our country killed @Colts linebacker Edwin Jackson. This is just one of many such preventable tragedies. We must get the Dems to get tough on the…

February 6, 2018
Read More >>

Happy Rose Day 2018: Wishes, Best Quotes, Images, Photos, Shayris, SMS, Facebook Status and WhatsApp Messages

By Anjali Jha Written by Anjali Jha | New Delhi | Updated: February 6, 2018 8:38 pm Happy Rose Day! Here are some lovely messages and cards to send to that special someone. Valentine’s Week begins with Rose Day on February 7, which kick-starts the seven-day celebration of love. Next to follow are Propose Day, Chocolate Day, Teddy Day, Promise Day, Hug Day, Kiss Day and, finally, Valentine’s Day —…

February 6, 2018
Read More >>

South Africa floundering but not yet in panic mode

9:23 AM ET “We know cricket is a game of ups and downs. We need to go back, see where we are going wrong, calm down and do our business.” Does that sound like a panicked Kagiso Rabada to you? It shouldn’t. He’s a reasonable, measured man weighing up the pros and cons of professional sport. How about this? “When you are losing, it’s tough to find an answer.” Does…

February 6, 2018
Read More >>

Padmaavat box office collection day 13: Deepika Padukone starrer eyes Rs 250 crore mark

By: Express Web Desk | New Delhi | Published: February 6, 2018 8:00 pm Padmaavat box office collection day 13: Sanjay Leela Bhansali’s magnum opus Padmaavat is unstoppable at the box office. Despite being in the second week, the film is successfully running at the theaters, minting money and breaking records. The film has crossed Rs 200 crore mark and now, it seems in no time it would cross Rs…

February 6, 2018
Read More >>